Funny thing, this is the third site we’ve concepted and started developing over these last 700 days. And in that time frame, the new Kirtsy has had three very different looks and functions. Because in that time, the Internet and the social web has evolved 87 times. It’s amazing to us that some of the relatively complex functionality we had planned, became relatively obsolete in only a matter of months. (I mean, we were going to make Kirtsy 100% devoted to snapshots of animals being jerks…and what do you know…that’s been done. Urgh. Evolution! I kid.)

So we broke it down again, we got back to the basics of what Kirtsy was created to do, and we channeled our inner artsy Zentastic cleanliness (just to the left of Godliness) in the process.

Annnyway…long story short…

1. It’s on. We’re launching today (July 27)…it’s going live at noon EST. Same address: http://kirtsy.com

2. Check it out. And let me know what you think. I’d love to hear your feedback.

3. Also. We’re going to have a number of new cool things to announce about Kirtsy over the next weeks. Watch for it.