We also like that they are actively working to raise the conversation about conversation online.
According to research commissioned by Dove, eight out of 10 women have seen negative comments in conversations about other women’s looks on social media. And four out of every five negative tweets about beauty and body image are written by women critiquing themselves. That’s why they teamed up to launch #SpeakBeautiful, a campaign encouraging women to be more positive when tweeting about beauty and body image. Well, that and because it’s about time. And it seems they are always the go-to group to make things happen.
“Ideas and opinions about body image are now fluidly shared every second through social feeds, and sometimes we do not fully realize the resounding impact of the words in even one post,” Jennifer Bremner, Dove’s Director of Marketing, said. “We can positively change the way future generations express themselves online.”
So that’s what they are rolling up to Austin with…a lot of smart women, positive vibes, good manners and beautiful words…all things SXSW could do well to embrace … and we say bravo! All around.
Dove has designed this SXSW event for those looking for a very cool, interesting discussion on women’s empowerment and online harassment with an inspiring panel of trailblazers.
Saturday, March 12, 1 – 3 pm. Trinity Hall. (See more details in the above image.)
We wouldn’t miss it.
Find out more about the Dove campaign here.