Congratulations! You survived a sweltering summer in Austin! Now it’s time to enjoy a season filled with football games, concerts, and art festivals in the cool, crisp autumn air. Oh wait. Scratch that.
Though high temperatures are not behind us, at least we have a local company helping us beat the heat in style.
Fine & Folded, created by Austinites Suzanne McGinnis and Carmen Sutherland, makes beautiful, practical hand fans. The carefully designed fans are constructed of sleek bamboo and high-quality, double-sided paper. The six different styles combine a classic pattern with a touch of whimsy, such as “Gingham & Grackle” or “Dogtooth & Dragonfly.” They are incredibly fun to use and, best of all, they cool you down.
McGinnis said the goal was to create something simple and delightful that actually works. “It’s not another techy gadget you have to plug in,” she said. “It’s the exact opposite. And there’s something about a fan…everyone who holds it can’t help but smile.”
The pair of friends started their business after Sutherland took a (very hot) trip to Japan and was inspired by the abundant and lovely fans found there. McGinnis and Sutherland had spent several years working together as marketing professionals who built other people’s brands. When their business came to a crossroads, they decided to create something of their very own. Fine & Folded was born.
After two years of research and product development, the company launched in the spring of 2015 and spent the summer promoting their business and getting their fans in the hands of overheated locals. For their 100 Days of Hotness campaign they surprised Austinites (dubbed “Hotties”) on the street and rewarded them with cool fans.
The products can currently be customized with small charms (letters including the Greek alphabet) or with personalized wrappers (great for weddings and special events). More designs are in the works, including a “Lace & Longhorn” fan that will please the burnt-orange crowd.
The fans are currently found in 8 states and 15 Austin retailers, including Tarrytown Pharmacy, Aloe Skin + Body, The Herb Bar and Zilker Garden Gift Shop. They are also available online 24/7. Locals can waive the shipping fee and pick up at the fan headquarters in west Austin by using the code ATXPICKUP. And if you are heading out to the ACL Festival, look for their pop-up tent near Juiceland on Lake Austin Blvd.
If all goes as planned for the Fine & Folded duo, locals will embrace the fans and make them a critical part of their survival kit. “I don’t leave home without one,” said Sutherland. “I grab keys, sunglasses, phone and fan…all the essentials.”
It’s as much about surviving as it is enjoying Austin, despite its 9 months of heat. “We’re super active people, as are most of our friends,” said McGinnis. “You don’t want a little thing like heat to stop you from being outside in this great city.”
Elizabeth McGuire is a writer, photographer and mother of three from Austin. Her words and images have appeared in print, online and on stage. She is a 5th-generation Texan who doesn’t eat barbecue. (www.ewmcguire.com)